Market Corner Blog

Updated regularly, the Trivantage Market Corner Blog spotlights new products, industry updates, and growth opportunities for you and your business.

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New Benefits: Trivantage Plus™ Adds Industry Partners

At Trivantage® , we’re always looking for new ways to bring value to our customers. That’s why recently enhanced Trivantage Plus, the industry’s first customer membership program. Edward Segal, Inc. and CADeffects are the newest partners to join 11 other brands, offering exclusive discounts and benefits to members.



Edward Segal Inc. is the only made-in-the-USA company to offer fastening solutions for eyelets, grommets, rivets, and snap fasteners. Trivantage Plus members will now receive their choice of a free grommet tool set or snap fastener tool set (~$475 value!) with the purchase of a Model 3P6 or 3P6-X Portable Pneumatic Press. Designed for efficiency, these machines punch holes and install grommets with washers in a single cycle, accommodating a wide range of industrial fabrics.


Trivantage Plus members can save 5% on the Leica ICON iCS50 Laser Measurement System through CADeffects, which amounts to nearly $1,500 in savings. This machine is the state-of-the-art construction sensor that handles both simple and complex layout and 3D measurement tasks, combining the precision of laser technology with the innovative Leica vPen— the first-ever remote measurement pen.


Edward Segal, Inc. and CADeffects join Albany Foam & Supply, Inc., AP Consulting, Autometrix, Awning Composer, Consew, Fabric Tattoo, Meistergram, Miller Weldmaster, MPanel, Shade Sail University, and TagTime USA on the Trivantage Plus partners list.


In addition to growing its partner network, Trivantage has added the following benefits for members since launching the program in 2023:

  • Discounts on select Trivantage products

  • Complimentary memo samples with free shipping

  • Exclusive access to “Shop Talk,” virtual, educational product and business seminars

  • Flat-rate, same-day shipping

  • Reduced restocking fees

Don’t miss out on member-only perks—join or renew Trivantage Plus today! Reach out to your sales representative or call 800-786-1876 to claim your benefits.


Performance on Deck: A Marine Seminar for Fabricators to Learn and Connect

Seeking continued education and networking opportunities in the world of marine fabrication? Look no further than our new, traveling seminar – Performance on Deck – where we explore emerging trends, product applications, and what it takes to run a successful business in today’s landscape.


At this event, you’ll gain knowledge on best practices from industry experts, watch live demonstrations, connect with peers and expand your network, and discover innovative products from trusted brands at a vendor market. Past presentation topics have included: U-Zip, Why Sunbrella, Clear Vinyl 101, Tools Needed to go Digital, Knowing your Worth, and more – and they’re evolving with each seminar.


“It’s nice to be surrounded by others in the industry and to get reenergized about what I’ve chosen to do as my profession,” Rebecca Segrest, owner of Off Season Canvas, said at the most recent seminar. “It’s fun to hear other voices, what they’re engaging in and the way the market is increasing across the board.”


So far, Performance on Deck has been held in Baltimore, Maryland; City of Industry, California; and St. Augustine, Florida, with plans to continue in new locations.


If you’re interested in attending a future seminar, contact your local representative.

Marine Fabricators Conference Registration: It’s On Us!

We hope you are able to attend the Marine Fabricators Conference 2025 in Corpus Christi, Texas, in January for three days of education and networking designed to help you cultivate industry connections, improve your efficiency, and increase revenue.


The conference, part of the Marine Fabricators Association, takes place Jan. 9-11 at the Omni Corpus Christi. Trivantage® is a platinum sponsor and exhibitor of a conference considered a critical connection to the marine fabrics industry. We hope to see you there at Trivantage booth #305, and if you do attend the conference your registration is on us!


To register, go to textiles.org/marineconference. On the shopping cart page, enter code MFC25VIP for a FREE trade show-only registration or code MFC25TEN for 10% off a full registration. The discount you select will be applied at checkout.


We look forward to seeing you then. In the meantime, be sure to check out our marine fabric and marine hardware pages for the fabrics and supplies you need to deliver your customers’ projects. You also can contact your sales representative or call us at 800-786-1876.


Advanced Textiles Expo 2025: Sign Up for Free, On Us

Advanced Textiles Expo 2025 is just over two months away—have you registered? There’s still time to secure your spot, and Trivantage® has you covered with VIP discounts! Join thousands of attendees at the industrial textile industry’s flagship tradeshow in Indianapolis for free, compliments of Trivantage. Click here to register, then enter code EX25VIPTRI at checkout to save up to $189.



The expo will be held Nov. 5-7, 2025 at the Indiana Convention Center, showcasing the newest innovations and the latest technology and textiles in the marketplace. This year, the show is co-located with the Sun Shading Expo North America, the only U.S. show where the interior and exterior sun shading industry meets.



We invite you to visit us at Booth #1129 and see for yourself the tools we offer to grow your business. We’ll be showing off new products and services catered to the marine and shade markets, like:


Additionally, don’t miss the opportunity to learn about Trivantage Plus™, the industry’s first membership program that offers tailored support, just for you. With exclusive benefits like flat-rate shipping, industry partner specials, and product discounts not available anywhere else, this program offers savings you can’t afford to skip.



Make your plans to attend and connect with like-minded peers and industry partners who will help move your business forward. We look forward to seeing you at Booth #1129 and discussing how Trivantage can help you get the job done!

Make the Most of Your Visit to Indianapolis: ATE 2025

Advanced Textiles Expo 2025 and Sun Shading Expo North America are ready to take the Racing Capital of the World by storm! Outside of enjoying the tradeshow, Indianapolis offers plenty of vibrant ways to make the most of your visit in early November.



Discover Local Gems
The Indiana Convention Center is conveniently located downtown, just steps from White River State Park and a cluster of museums and attractions. Plus, did you know that Indy has more monuments and memorials than any U.S. city outside of Washington, D.C.? With plentiful parking and a straightforward grid layout, this area provides plenty to do after the show floor closes. Carve out some time to indulge in the culinary and brewery scene, experience art and culture, or stroll through unique neighborhoods. Get the complete guide to visiting Indy here!


Join us at Pub Night on Nov. 4
Kick off ATE with an evening of networking and fun! Trivantage® is proud to sponsor Pub Night alongside the Professional Awning Manufacturers Association, ATA Canada, and Fabric Structures Association at Pins Mechanical. Connect with peers, share ideas, and unwind over games and drinks from 7 to 9 p.m. Space is limited, so keep and eye out for the event RSVP!


Register for Free
Not registered for the expo yet? Trivantage has you covered: enter code EX25VIPTRI at checkout to save up to $189, and get access to both shows. Don’t forget to stop by Booth #1129 to see us!


Back by Popular Demand: Marine Fabricators Conference Returns to Savannah, GA

Kick off 2026 with three action-packed days of learning, networking, and hands-on experiences to grow your skills and your business. From upholstery foam deep dives to AI tools, patterning, and strategies for putting value on your hard work, there’s something in store for every marine fabricator at the Marine Fabricators Conference from Jan. 8-10, 2026.



And it’s not all seminars—enjoy the Fabricator’s Olympics, the annual costume party, an offsite tour of Thunderbolt Marine and a full exhibitor show floor! Find the full schedule and details here, including how to enter competitions.


On Friday, Jan. 9, visit us at booth #13 to explore our latest marine products, get expert advice, and take advantage of our exclusive show special.


Register by Oct. 31 to lock in the best price—don’t miss out on the marine event of the year!


See You in NC: Trivantage Debuts at International Window Coverings Expo

Calling all fabricators, workroom professionals, and designers! We’re excited to make our debut at the International Window Coverings Expo (IWCE) on April 21-23, 2026 in Raleigh, North Carolina.



IWCE has served the window coverings and interior design industry for 30 years as the premier trade show and educational conference. It’s where buyers, fabricators, designers, retailers, workrooms, and installers can connect with thousands of suppliers, view innovative products, and attend 40+ seminars and events to stay competitive in the evolving world of window fashions.


IWCE offers invaluable networking opportunities, even outside of the show floor. Kick off the week by connecting with industry peers at the Golden Hour Cocktail Party, hosted by the Window Coverings Association of America and sponsored by Trivantage from 6 to 8 p.m. on Monday, April 20.


The show officially starts on Tuesday, April 21 with a day full of engaging seminars, and the exhibitor floor opens on Wednesday, April 22. Stop by the Trivantage booth (#221) to experience our new Sunbrella® Sheer collection, get a sneak peek of the new Sunbrella Fusion Collection, enter to win prizes, and learn more about our fabric and tool offerings for makers.


Not yet registered for the show? Get a complimentary VIP pass,, on us. Enter code “EXHTRIV461” at checkout.


The Makers Meet: Behind the Scenes with Sunbrella

Trivantage is committed to helping makers thrive. More than just tools and support, we’re paving the way for creativity with educational opportunities that empower you to do your best work.


Last year, we successfully introduced an all-new event geared toward workrooms, upholsterers, and designers: The Makers Meet. We’re thrilled to bring this event back as a behind-the-scenes experience presented by the Window Coverings Association of America (WCAA) and Trivantage at Sunbrella’s Flagship Manufacturing Plant.


Join us in Anderson, South Carolina on May 8, 2026 for a day of inspiration and a unique glimpse into the innovation behind Sunbrella products. Attendees will step behind the scenes on a guided tour of the one-million-square-foot campus and see the full Sunbrella process in action—from fiber production and weaving to finishing, R&D, and performance testing.


Workshops and Product Demos


The day will also be filled with product demos and expert-led workshops, including:


The Makers Meet is designed to spark imagination, foster connections, and help creators elevate their craft with knowledge and resources.


“Trivantage strives to be a resource that supports and strengthens our industry,” says Katelyn Bell, Furnishings Marketing Manager at Trivantage. “Hosting similar events in other markets has shown us how valuable it is for makers to collaborate, learn, and network, so we wanted to provide a platform for workrooms and upholstery shops to do just that.”


Advanced reservations are required, so don’t wait to secure your spot. Tickets are $85, including lunch. WCAA members are eligible for a special discount and should reach out to their Trivantage representative for more information.


The WCAA has reserved a room block for $279 per night at the Hilton Garden Inn Anderson, conveniently located just minutes from the Sunbrella plant. Reserve your room here before April 6.


Don’t miss this opportunity to connect, learn, and grow with fellow makers. Reserve your ticket today!

IFAI Expo: See You in Charlotte

The final countdown is on: We are less than two weeks away from reconnecting with you in person at Trivantage Booth #1627 at IFAI Expo in Charlotte.


It’s still not too late to reserve your spot at the flagship show for the industrial textile industry on Oct. 12-14 at the Charlotte Convention Center. When registering, you can apply code EX22VIPTV for a free “Show Floor Registration” package or code EX22TENTV for 10% off the “All Access Registration” or “Expo Plus Registration” packages. To register, go to IFAIexpo.com/Register. Once you have selected your package, your discount code will be applied in the shopping cart.


Be sure to make plans to attend our Campfire education session at 11 a.m. on Oct. 12 titled “Effective Ways to Use Social Media To Drive Sales.” This timely, topical program on the impact of social media on businesses of every size was designed with you in mind. We’ll share strategies for using Facebook and Instagram to engage with your customers and, perhaps more importantly, how to use these platforms to generate sales.


Of course, when you visit Booth #1627 you can see for yourself the quality products and innovative solutions behind our game-changing marine and shade offerings, including:


  • Hydrofend® cover fabrics – Hydrofend is a solution-dyed polyester with a proprietary high-performance back coating. Click here for a complete listing of 13 available colors, including our two newest colorways, Mahogany Brown and Hunter Green.
  • Marine Shade Fly – A Marine Shade Fly offers convenient, easy shade when needed the most. This easy-on-and-off application provides a cool, comfortable on-board boating experience, and you will see our premium boat shade poles and most popular shade fabrics firsthand at IFAI Expo.
  • Engineering Services – Don’t miss Awning Composer®, an easy-to-use rendering software designed to move projects to production in half the time. Stop by our booth to learn how a simple, three-step process assists licensed engineers in all 50 U.S. states in providing the technical information needed for them to run load calculations on your projects.

See you in Charlotte!


Steve Ellington is Honored Life Member of ATA

We are thrilled to share that Steve Ellington, president of Trivantage, was recognized during IFAI Expo as an Honored Life Member by the Advanced Textiles Association (ATA). The award is given to those who make distinguished contributions to the textile industry, and that certainly is the case with Steve.


Steve has led Trivantage since its founding in 2008. His career at parent company Glen Raven began in 1983 in industrial engineering. Prior to being named president of Trivantage, Steve was president of Glen Raven Custom Fabrics – Global. It’s only fitting that this industry veteran, who also has served on ATA’s board of directors and is a former board chair, was recognized for his meritorious work accomplished for ATA and his exceptional accomplishments while serving as an officer of the association.


Founded in 1912, ATA is a not-for-profit trade association of member companies representing the international specialty fabrics marketplace. Glen Raven has been a member of ATA since 1925 and Trivantage since its formation. ATA and Trivantage have long provided exemplary industry leadership, as has Steve over a 40-plus year career in the textile industry.


Please join us in congratulating Steve for his vision, leadership, and tireless work to advance the textile industry.