The final countdown is on: We are less than two weeks away from reconnecting with you in person at Trivantage Booth #1627 at IFAI Expo in Charlotte.

It’s still not too late to reserve your spot at the flagship show for the industrial textile industry on Oct. 12-14 at the Charlotte Convention Center. When registering, you can apply code EX22VIPTV for a free “Show Floor Registration” package or code EX22TENTV for 10% off the “All Access Registration” or “Expo Plus Registration” packages. To register, go to IFAIexpo.com/Register. Once you have selected your package, your discount code will be applied in the shopping cart.

Be sure to make plans to attend our Campfire education session at 11 a.m. on Oct. 12 titled “Effective Ways to Use Social Media To Drive Sales.” This timely, topical program on the impact of social media on businesses of every size was designed with you in mind. We’ll share strategies for using Facebook and Instagram to engage with your customers and, perhaps more importantly, how to use these platforms to generate sales.

Of course, when you visit Booth #1627 you can see for yourself the quality products and innovative solutions behind our game-changing marine and shade offerings, including:

• Hydrofend^® cover fabrics – Hydrofend is a solution-dyed polyester with a proprietary high-performance back coating. Click here for a complete listing of 13 available colors, including our two newest colorways, Mahogany Brown and Hunter Green.
• Marine Shade Fly – A Marine Shade Fly offers convenient, easy shade when needed the most. This easy-on-and-off application provides a cool, comfortable on-board boating experience, and you will see our premium boat shade poles and most popular shade fabrics firsthand at IFAI Expo.
• Engineering Services – Don’t miss Awning Composer^®, an easy-to-use rendering software designed to move projects to production in half the time. Stop by our booth to learn how a simple, three-step process assists licensed engineers in all 50 U.S. states in providing the technical information needed for them to run load calculations on your projects.

See you in Charlotte!

If you haven’t already registered, it’s time to reserve your spot at IFAI Expo. The flagship show for the industrial textile industry will be held Oct. 12-14 at the Charlotte Convention Center in the heart of North Carolina’s largest city, and we can’t wait to connect with you in person at Booth #1627.

While at the Expo, we hope you will make plans to attend our Campfire education session at 11 a.m. on Oct. 12 titled “Effective Ways to Use Social Media To Drive Sales.” Ron Paratore, our outside sales representative, and Kelsey Adamson, a senior public relations manager at our marketing partner Wray Ward, will cover social media basics for businesses of every size, the impact of this constantly evolving media on connecting with customers and prospects, and tips for identifying fresh content and sharing your customers’ success stories. You won’t want to miss a conversation that’s sure to be as engaging and interactive as it is informative.

You also can receive VIP discounts from Trivantage to access the Expo. When registering, you can apply code EX22VIPTV for a free “Show Floor Registration” package or code EX22TENTV for 10% off the “All Access Registration” or “Expo Plus Registration” packages. To register, go to IFAIexpo.com/Register and click the Attendee button to begin. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and the discount will be applied.

Be sure to also click on IFAI Expo for details on registration, accommodations, show schedules, and educational offerings designed with members in mind. Watch this space next month for additional previews on the Expo and how you can see for yourself the quality products and innovative solutions behind game-changing marine and shade offerings from Trivantage.

We look forward to seeing you at IFAI Expo 2021 on Nov. 2-4 in Nashville. The Expo is the industrial fabrics industry’s flagship show, and next week’s event will be an opportunity for us to reconnect with you one-on-one to discuss your business needs.

At Trivantage, your business is our business. Our goal is to be the trusted advisor you turn to for the tools you need to grow your company, and we welcome you to experience the Trivantage difference at IFAI. Please visit Booth #1722 and see for yourself the quality products and innovative solutions behind our game-changing marine and shade offerings.

While at the Expo, we hope you can join Brett Baird, Trivantage southern regional sales manager, who will host a campfire education session highlighting the benefits of working with fabric shade structures vs. alternative materials. You won’t want to miss his session at 11 a.m. Central on Tuesday, Nov. 2, and he will be on hand afterwards to answer any questions.

Click on IFAI Expo for details on directions, agendas, and educational offerings designed with members in mind.

The countdown is on: IFAI Expo, the flagship show for the industrial textile industry, is set for Oct. 12-14 in Charlotte, North Carolina, and as your partner, we at Trivantage^® look forward to reconnecting with you in person to discuss the variety fabrics, tools, and hardware we offer to best suit your needs.

We invite you to visit Booth #1627 and see for yourself the quality products and innovative solutions behind our game-changing marine and shade offerings, including:

• Hydrofend® cover fabrics – Hydrofend is a solution-dyed polyester with a proprietary high-performance back coating. Available exclusively from Trivantage, the product is designed to balance high water resistance with breathability, and its multi-purpose applications include boat covers, bimini tops, boat enclosures, storage covers, and furniture covers. Click here for a complete listing of 13 available colors, including our two newest colorways, mahogany brown and hunter green.
• Marine Shade Fly – The heat may be on this summer, but a Marine Shade Fly offers convenient, easy shade when needed the most. This easy-on-and-off application provides a cool, comfortable on-board boating experience, and you will see our premium boat shade poles firsthand at IFAI Expo. We’ll also show you some of the most popular shade fabrics we’ve hand-selected from multiple collections to pair beautifully with any of the shade pole sets.
• Engineering Services – You won’t want to miss Awning Composer®, an easy-to-use rendering software designed to move projects to production in half the time. As part of a new service solution from Trivantage for awning and shade fabricators, we are now offering access to professional engineers for awning or shade sail projects that require sealed computer-aided design (CAD) drawings or engineering letters of approval. Stop by our booth to learn how a simple, three-step process assists licensed engineers in all 50 U.S. states in providing the technical information needed for them to run load calculations on your projects.

Watch this space in the months ahead for additional previews on IFAI Expo and how you can experience the Trivantage difference at the show. In the meantime, be sure to follow our social pages – Facebook, Instagram, LinkedIn – for the real-time updates up to and during the Expo. You also can click on IFAI Expo for details on registration, agendas, and educational offerings and solutions designed with members in mind.

We are thrilled to share that Steve Ellington, president of Trivantage, was recognized during IFAI Expo as an Honored Life Member by the Advanced Textiles Association (ATA). The award is given to those who make distinguished contributions to the textile industry, and that certainly is the case with Steve.

Steve has led Trivantage since its founding in 2008. His career at parent company Glen Raven began in 1983 in industrial engineering. Prior to being named president of Trivantage, Steve was president of Glen Raven Custom Fabrics – Global. It’s only fitting that this industry veteran, who also has served on ATA’s board of directors and is a former board chair, was recognized for his meritorious work accomplished for ATA and his exceptional accomplishments while serving as an officer of the association.

Founded in 1912, ATA is a not-for-profit trade association of member companies representing the international specialty fabrics marketplace. Glen Raven has been a member of ATA since 1925 and Trivantage since its formation. ATA and Trivantage have long provided exemplary industry leadership, as has Steve over a 40-plus year career in the textile industry.

Please join us in congratulating Steve for his vision, leadership, and tireless work to advance the textile industry.

One of the highlights of IFAI Expo was our Campfire education session on “Effective Ways to Use Social Media to Drive Sales.” Our outside sales representative Ron Paratore led a discussion on social media basics for businesses of every size, the impact of this constantly evolving media on connecting with customers and prospects, and tips for identifying fresh content and sharing customers’ success stories. The audience questions were insightful, and it was clear from the responses just how impactful social media can be to generate sales and engagement and extend key messages.

Check out our Instagram account for highlights from the conversation. If you’d like to have a conversation with Ron on this timely topic, contact your sales representative or call us at 800-786-1876.

It was great seeing so many of you in person at IFAI Expo in Charlotte earlier this month. Thank you for making time to visit the Trivantage booth to reconnect directly. The energy and enthusiasm on display throughout the week reminded us of just how meaningful one-on-one conversations are, as evidenced by the hugs, laughter, and fist bumps both in our booth and across the show floor.

In case you were unable to attend the Expo, here are some of the product and service highlights from the Trivantage team:

• Hydrofend^® cover fabrics – Hydrofend is a solution-dyed polyester with a proprietary high-performance back coating. Click here for a complete listing of 13 available colors, including our two newest colorways, Mahogany Brown and Hunter Green.
• Marine Shade Fly – A Marine Shade Fly offers convenient, easy shade when needed the most. This easy-on-and-off application provides a cool, comfortable on-board boating experience, and you will see our premium boat shade poles and most popular shade fabrics firsthand at IFAI Expo.
• Engineering Services – Awning Composer^®an easy-to-use rendering software designed to move projects to production in half the time, available from Trivantage. A simple, three-step process assists licensed engineers in all 50 U.S. states in providing the technical information needed for them to run load calculations on your projects. Our team is available to demonstrate and answer any of your questions.

We also showcased 12 new colors for Seaquest, a reliable marine seating fabric. With an embossed leather-like surface, this durable, marine grade upholstery fabric protects against UV rays, water, mildew, stains, and abrasion. Trust Seaquest for tough marine upholstery projects like exterior marine cushions and boat interiors. Seaquest also works well in hospitality, healthcare, automotive, residential, and commercial markets, for applications both indoors and out. Please contact your sales representative for a sample card featuring all 12 new colors, as well as 10 colors that will be discontinued.

Finally, we provided a preview our updated Sunbrella Shade + Mayfield Collection. This premium selection of Sunbrella shade and marine fabrics available exclusively from Trivantage is scheduled to launch later this year. Mayfield Collection fabrics are fade-resistant, easy-to-clean and UV protective, meaning they are versatile enough to meet any awning, shade, marine or upholstery application with a fresh color palette. We will keep you posted once the collection is available.

Click this link to hear some of our favorite moments from the Expo. As you’ll hear, it means everything to us to work hard and gain your trust as a resource and adviser. Whether it’s engineering services, new and expanded product lines, or our innovative PrintCraft technology, we aim to equip you with everything you need to get the most out of your projects.

It was great seeing our customers and industry partners at IFAI Expo in November. We hope you enjoyed your visit to Nashville and that you were able to reconnect with contacts you likely haven’t seen in person in nearly two years. We appreciate everyone who visited the Trivantage booth and took time to reconnect with us as well.

During the expo, Trivantage^® introduced PrintCraft^™, an innovative new print system technology backed by Glen Raven. PrintCraft delivers unlimited shade fabric customization, and with as little as five yards, fabricators can provide full fabric customization on multiple width options through a single source.

Whether creating an elaborate work of art or something more simplistic, this new technology can bring commercial shade vision to life. The photo-quality designs PrintCraft offers open the door to new customization opportunities. PrintCraft is backed by a five-year limited warranty from Glen Raven and distributed exclusively by Trivantage. PrintCraft also was named a Show Stopper in the Services category by IFAI.

For more information on PrintCraft customization, please call your local sales representative or contact us at 800.786.1876.

Trivantage^® exhibited at the Custom Workroom Conference for the first time in October, and our team is pleased to report strong attendance and a surge of interest in decorative projects at an event created by and for workroom owners. With 80 exhibitors and more than 300 attendees, the one-day show brought together those who have turned a love of creating window treatments, upholstered furniture, and soft furnishings into successful businesses.

It was clear from the conference that it is succeeding in its mission to strengthen the workroom industry through quality education and relationships with other workroom professionals. We experienced this firsthand at the Trivantage booth and in education sessions focused on new methods, timeless techniques, and inspiring ideas. Our team also shared insights on fabrics and accessories for design-minded fabricators, top shelf workrooms, upholstery shops, interior designers, and decorative jobbers. One lucky visitor to our booth entered our drawing and won a 1961 Tote, an everyday tote made with Sunbrella® and named after the year the legendary performance fabric was founded.

At Trivantage, our new Designer & Workroom site streamlines your search for high-performance fabrics, hardware, and professional supplies from industry-leading brands. Browse fabrics by color, pattern, or collection while stocking your workroom or upholstery shop with fabrication essentials. Designers will discover a wide array of upholstery fabrics, including Sunbrella brands, our exclusive Aura Collection, BellBloc^® cushion liners, and Phifertex^® mesh, among others.

You won’t want to miss our trending colors designed to bring your client’s vision to life. Jump start your fabric search by hopping into eight popular color categories and browsing high-performance fabrics sure to complement any mood board. Becoming a new customer is an easy process, and you will enjoy online ordering and fast shipping from the industry’s largest selection.

To ensure personalized service, our customer care teams are dedicated to knowing and serving your business. Meet our Designer & Workroom team at our new site, or you can call us at 800-786-1876.

Advanced Textiles Expo 2023 is just over two months aways, so be sure to reserve your spot now. The flagship show for the industrial textiles industry will be held Nov. 1-3 at the Orange County Convention Center in Orlando, Florida, and will include the latest innovations in technology and textiles, including from Trivantage^®. We invite you to visit Booth #1327 and see for yourself how you can count on Trivantage as your primary provider for new and exclusive products and services.

You won’t want to miss our game-changing marine, shade, and upholstery offerings, including Quilted Marine Upholstery Panels featuring Sunbrella^® Horizon^®. We’ll also detail a new membership program custom built for you, launch a new anniversary color with Serge Ferrari, demonstrate our Awning Composer^® software, and tell you about Engineering Services available through Trivantage. We have so much more planned, so be sure to register today.

During the Expo, Andrew Medley, our regional sales manager, will present a Campfire education session on the show floor titled “Digital Printing: Unique Solution Offering That Differentiates.” His session, scheduled for 3:30 p.m. on Wednesday, Nov. 1, will answer a fundamental question – What is digital printing? – and demonstrates how, if you can imagine it, it can be printed. You’ll learn how anything is possible, from basic patterns/stripes to photography that shows intricate details – all with photo-quality results. Join us and see firsthand how digital printing is ideal for commercial applications looking to brand themselves and draw consumers’ eyes to their business.

So, now it’s time to register, and you can apply VIP discounts from Trivantage to access the Expo. When registering, apply code EX23VIPTRI for a free Show Floor Registration or code EX22TENTRI for 10% off the All Access or Expo Plus registration packages. To register, go to AdvancedTextilesExpo.com/Register and click the Attendee button to begin. Once on the Registration Details page, click either All Access, Expo Plus, or Show Floor Registration. Then on the Shopping Cart page, enter your choice of discount codes and apply the discount.

Click on Advanced Textiles Expo for complete details on registration, accommodations, show schedules, educational offerings, conferences, and workshops designed with members in mind. Watch this space next month for additional previews on the Expo, all with an eye on our commitment to your success over the long term.

See you at Booth #1327 in Orlando!