Social Media 101

One of the highlights of IFAI Expo was our Campfire education session on “Effective Ways to Use Social Media to Drive Sales.” Our outside sales representative Ron Paratore led a discussion on social media basics for businesses of every size, the impact of this constantly evolving media on connecting with customers and prospects, and tips for identifying fresh content and sharing customers’ success stories. The audience questions were insightful, and it was clear from the responses just how impactful social media can be to generate sales and engagement and extend key messages.

Check out our Instagram account for highlights from the conversation. If you’d like to have a conversation with Ron on this timely topic, contact your sales representative or call us at 800-786-1876.


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