Bret Kelley, a veteran of the textile industry, has joined Trivantage as vice president of sales. Kelley started in his new role in late November and has been busy meeting with Trivantage customers and associates.
“Our No. 1 priority is to connect with our customers and help them find the products they need to get the job done,” Kelley said. “Fabrication shop owners wear many hats in the daily operation of their businesses, and we have the systems, operations, product selection and technology expertise in place to make ordering simple, fast and worry-free.”
Kelley joins Trivantage after 21 years with Highland Industries, Inc. At Highland, he gained extensive experience leading sales and marketing efforts for technical fabrics in commercial, industrial and military applications. Kelley also has experience in distribution, dealer recruitment and strategic marketing and serves as the current chairman for the United States Industrial Fabrics Institute (USIFI), a division of the Industrial Fabrics Association International (IFAI). He has a bachelor’s degree in economics from the University of North Carolina, Chapel Hill.
“I see Trivantage sales representatives in the role of trusted advisor to our customers,” Kelley said. “It’s all about providing expert advice and assistance to help our customers get ordering off their plate, so they can get back to the work they do best. We’re here to support them, whether that’s through delivering the right products at the right time, providing technology that improves efficiency or by helping to select the best products for each end-use application.”